Arianna Smith celebrates in a brightly lit studio space. Wearing dark blue pants and a white blouse, she holds a cascade of confetti, with more glistening in her braided hair, embodying joy and confidence.

HEY, IT’S ARIANNA!

I help therapists and holistic practitioners write copy that sounds like them and dazzles their ideal clients.

FREE EMAIL TEMPLATE

Your Inbox’s New Best Friend

Craft an eye-catching autoresponder that promotes your services to prospective clients – without being in your inbox.

In a tablet mockup, Arianna sits in a living room, writing in a notebook—a visual of a free email template example hovers above, illustrating the copywriting tool.

Download now

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    Money Skills for Therapists The Podcast Logo
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    Arianna sits cross-legged on a hardwood floor, playfully tossing a crumpled post-it note into the air, embodying a light-hearted approach to the creative copywriting process.
    Arianna writes in a cozy living room setting, thoughtfully penning down words in a notebook while seated comfortably on the floor.

    Whoops – your ideal client clicked away. Again.

    You don’t have the right words to sell your services—words that make dream clients feel more understood by you than their childhood bestie (minus the embarrassing summer camp memories.)

    But a copy-paste from ChatGPT won’t cut it. Neither will hours editing and re-editing the same paragraph (hi, perfectionism!) or buying another course to collect dust on the cloud.

    And as you stumble along with your copy, you’re missing out on ideal leads itching for your services. Plus, your bank account feels the pinch – or lack of potential. And you’re no closer to growing a business that lights your soul on fire...

    Arianna, sporting purple nail polish and a turquoise and gold ring, prepares for a vibrant writing session, clutching a mug brimming with colorful markers and an illustrated unicorn with the inscription, 'fucking special.'
    Arianna, in a blue button-up shirt with her long, curly hair cascading around her shoulders, gazes down, reading from her notebook.

    It’s not because you aren’t fabulous – oh, you are a fucking unicorn.

    But your copy is missing your special brand of magic. The personality, expertise, and one-of-a-kind razzle-dazzle that makes you and your offers irresistible to your ideal clients.

    It’s time to skip the second-guessing, overwhelm, and procrasti-cleaning. I see your squeaky clean sinks, my friend!

    Let’s craft copy that sells your services, sounds unmistakably like you, and paves the way for your unique vision to flourish + grow!

    What Clients Are Saying…

    Michelle Herzog Headshot

    ★★★★★

    “Your copy will be magical after handing your ideas over to Ari.”

    MICHELLE HERZOG
    LMFT, CST, Relationship and Sex Therapist

    Paige Bond Headshot

    ★★★★★

    “I’m now landing clients that I’m TRULY excited to work with.”

    PAIGE BOND
    LMFT, Relationship Coach + Podcast Host

    Sheila Tucker Headshot

    ★★★★★

    “My copy transformed from a cluster of words to meaningful content.”

    SHEILA TUCKER
    LMFT + Host of End The Juggle Struggle Podcast

    Arianna playfully dumps popcorn into a colorful mug, symbolizing how she makes copy 'pop' with her creative writing.

    How can I help your copy pop?

    DONE FOR YOU

    Done-for-You Copy

    Hand your copy off to a pro – so you can focus on what you do best or save your creative energy for what matters.

    REQUEST A QUOTE

    COPYWRITER ON-DEMAND

    Retainer Packages

    A flexible, monthly package where you can outsource or collaborate on all essential copy for your business.

    EXPLORE PACKAGES

    HELP IN A FLASH

    Copy Strategy Hour

    A 60-minute strategy session to align your message, troubleshoot issues, and map a path for your copy to shine.

    LEARN MORE

    My Copy Scorecard

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    Warning: full extent of my sports analogies

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    Years in the Field

    16

    Before private practice (2017), I worked within non-profits, safehouses, the criminal justice system, child protection, and mental health clinics. My copy will land because I’ve likely worked directly with your ideal clients.

    Copy Projects

    110

    We’re talking home, about, service, sales, and landing pages; launch, sales, and nurture emails, welcome sequences, lead magnets, podcast scripts, bios, pitches, articles, blogs, warm letter campaigns, and more. If it’s words for your biz, I’m all in.

    My To-Read List

    461

    Yah, it's a problem. Genres I binge read: sci-fi/fantasy, young adult, queer romance, psychology (of course), creativity, business, and spirituality. Better live to 100 so I get to them all. What’s the last great book you read? Tell me.

    Words Written

    1500000

    I mean...give or take? Let’s just say, I go through a lot of keyboard covers and journals. I've helped psychologists, coaches, podcast hosts, energy healers, group practice owners, and holistic providers. Your turn?

    Arianna Smith, copywriter for therapists and holistic practitioners, leans against a white brick wall in a bright studio, showcasing her professional yet personable demeanor.

    Consider me your copy consultant

    Hi, I’m Arianna Smith! Your Advocate for Personality-Packed Copy

    Intuitive Copywriter * Content Strategist * Licensed Therapist
    (she/her)

    I’ve been translating clini-speak into compelling words for visionary therapists and holistic practitioners since 2019.

    Powered by clinical insight and ethical sales psychology, I help you write copy that converts maybes into hell-yes without sounding salesy, sleazy, or like someone else.  

    My copy has done the heavy lifting of filling my private-pay caseload with dream clients for 7+ years – and I can show you how to do the same.

    After 100+ copy projects, my methodology weaves together big-picture planning, somatic wisdom, and feel-good strategy so you feel clear and confident about the next steps for your copy. 

    What It’s Like Working With Me…

    Liz Gray Headshot

    ★★★★★

    “Ari effortlessly translated the ‘mess’ inside my brain into beautiful words to capture my clients’ experience.”

    LIZ GRAY
    LCSW, RPT, Clini-Coach®

    Lucy Smith Headshot

    ★★★★★

    “Ari has a magical eye for copy – it’s clearly her superpower! Working with her was a fabulous investment!”

    LUCY SMITH
    Ph.D., Licensed Psychologist, Badass Bitch

    Jane Carter Headshot

    ★★★★★

    “There’s a reason people pay Arianna thousands for her copywriting work - she’s a word-wizard!”

    JANE CARTER
    Therapist and Business Coach

    FREE MASTERCLASS

    Copywriting for Therapists in Private Practice

    Graduate school didn't prepare you to write persuasive, compelling copy. In fact, some of your holdover writing habits are probably hurting your practice.

    In this training, you'll cultivate the mindset needed to write words that dazzle and learn powerful copywriting strategies you can apply immediately.

    Desktop mockup of Arianna Smith's copywriting masterclass aimed at helping therapists and holistic practitioners banish bad copy.

    Watch now

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      Cutting-edge copywriting tips on the go 🎧 

      CHECK OUT THESE FEATURED PODCASTS + POSTS:

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      Bring on the magic! Let’s explore the symbolism of tarot and how it can help you write powerful, soul-centered copy.

      From Stale to Stellar: 7 Essential Steps To Rebrand Your Website
      From Stale to Stellar: 7 Essential Steps To Rebrand Your Website

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      Arianna Smith, copywriter for therapists and holistic practitioners, celebrates with star confetti in a brightly lit studio space.
      Arianna writes in a notebook, with her laptop open beside her on the desk, showcasing a glimpse into her focused work process.

      Let’s do this!

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      Let’s make your copy pop with passion, personality, and purpose.

      You're working toward filling your practice, booking speaking gigs, or selling high-ticket coaching offers, but the copy - those crucial client-connecting words - keep eluding you like a slippery fish.

      You're on a mission to serve the world in a way that lights your soul on fire. And I know finding the right words feels beyond overwhelming.

      It’s time to stop staring at those stress-induced blank pages and convert leads into loyal clients with authentic, compelling copy that radiates YOU. ✨ So, how about it?